[Worldtoday Park Eun-sook] 

Blockchain-based culture and art contents group "ART RACE (CEO Joo Sung-hyun)" announced on the 21st that the group has organized global business team by recruiting Laurent Grosgogeat and Daniel Mayran respectively as jury chairman and judge along with several experts for fair competition and development.

Laurent Grogoza currently works as a representative of the France in Italian luxury fashion brand ‘Cerruti’ (1881) in Paris and has successively filled senior vice president of ‘CHANEL’ jewelry and watches for the US and Pacific region, and former general manager of ‘Cartier’ Italy and Korea. At Art Race, he took in charge of program jury chairman and overseas network and marketing consulting.

Daniel Meiran is currently the chairman of ‘Bluebell’ Korea and founder and chairman of ‘Luxury Business Group’. He is one of the pioneers of Korean luxury industry and a living witness of leading in the most influential luxury industry in domestic market. At ART RACE, he is the head of the judge and in charge of brand collaboration consulting in the global business sector.-

Currently, ‘Bluebell’ Korea operates more than 50 global luxury brands including ‘Louis Vuitton’, ‘Christian Dior’, ‘Fendi’, ‘Celine’, ‘Chaumet’ and ‘Guerlain’.

 Furthermore, ART RACE appointed global leaders from various culture and art sectors as advisors

Kim Eun-jung was appointed as an advisor to the overseas media division of Art Race who worked as creative director at ‘K-Style Lab’. Ms. Kim currently lives in Hong Kong. She graduated from ESMOD in Paris, France and the Department of French Language and Literature at Ewha Womans University and served as a fashion director after the graduation in global fashion magazine <ELLE> and <Marie Claire> Korea which entered Korea in early 90s. Afterwards, she served as editor in chief of <Madame FIGARO> Korea and worked as a public relations manager at <Chanel>and was in a spotlight of introducing top Korean designer fashion to Hong Kong through a select pop-up shop.

Romeo Oh, a global consultant at ‘Seoul Fashion Week’ plays a key role in domestic fashion industry operates ‘Romero Showroom’ in fashion capital, Paris, France, while at the same time, unearth promising new designers. He also operates the showroom ‘Romeo Sales Agency’ which serve as a medium of global designers and buyers while planning out cosmetics and perfume brand, 'OHTOP' in France with Korean technology and French design.

Additionally, ART RACE has appointed Diandra Donecker and Andreas Murkudis as advisors and program panels to build the strongest global team. Diandra Donecker who lives in Berlin, Germany is a specialist and senior director of the photograph and art world in Grisebch, Europe and Germany, a member of the Deutsche Bank Photography committee, and the best auctioneer and talented commissioner in Europe. Andreas Murkudis is known as a top notch in Europe and Germany of fashion, furniture, living fields, with excellent skills in unearthing and fostering talents in Western European culture and arts.

 
On this wise, empowered by global experts from the globe, it can be said that artists scouted by ART RACE have been provided with an opportunity to work around the world.

ART RACE CEO Joo Sung-hyun said when it comes to organizing global business team, "For completing ART RACE to be innovative global art platform, we concluded that there needs to be a global marketing strategy considering the value of early artists, marketability, marketability, and IT technology and that is why we recruited authorities and experts of the field."

ART RACE chief global business officer David Yoon said "K-Culture, including K-Pop and K-Drama, is drawing global attention these days and talented Asian writers not only Koreans are working all around the globe. Following this trend, ART RACE also has a sense of duty of enabling smooth intercourse between lots of global artists with Korea while breaking down language and culture barriers and for them to suggest linking solution for the real culture and art exchange”, and continued “ART RACE’s recruitment of global leaders in art and culture, fashion, and design fields means a lot in that we lowered the entry barriers for creators to work around the globe and providing them with accurate methods and opportunities."

ART RACE plans to be supportive to its new global business team on discovering new artists for them to work globally. Through ART RACE brand ‘Art Fever’, it plans to create art products and design products using artists' creations and expand to the global market.